Coursera's mission is to provide everyone, everywhere, access to the world’s best learning. Since our founding in 2012 Coursera had served 75 million learners worldwide and had evolved the ways we help transform lives through learning by partnering with enterprises, universities, governments, and nonprofits.
To reflect this incredible growth and momentum our brand also needed to evolve. My team and I were tasked with creating a new brand strategy to communicate Coursera’s bold vision and impact in the world. This up-level included a visual identity overhaul with updated personality, attributes, and tone of voice accompaniments.
To reflect this incredible growth and momentum our brand also needed to evolve. My team and I were tasked with creating a new brand strategy to communicate Coursera’s bold vision and impact in the world. This up-level included a visual identity overhaul with updated personality, attributes, and tone of voice accompaniments.
Composition and Execution
Brand Attributes
Brand Basics
Brand Illustrations and Icons
