The San Francisco Giants dynasty success over the years has defied expectation, momentum and history—it has defined the very character of the team.
We wanted fans to do more than connect with the players, we wanted them to feel responsible for the magic that makes this band of happy competitors so unique. Through the use of dynamic type and vintage-inspired photography, this campaign aimed to create an emotional summation of the "Together We're Giant" experience.
BRAND COMMERCIAL
"Trust"
"Trust"
BRAND COMMERCIAL
"This Ride"
"This Ride"
Ballpark Banners
Interactive Digital Experience
Pole Banners
Billboards