Espolón is a premium tequila available at an unimaginable price. We needed to differentiate their craft brand and refute the notion that top shelf spirits carry great big price tags.
Playing off of the photogenic packaging, we pitched the business with the idea that it's time to get out there and seek adventure. We won. We made the campaign and rebranded Espolón as a spirit that makes stories.
iPhone App / OOH
Glow In The Dark Wallscape
Wild Postings
Bar Swag
