Sorel has been creating footwear for the fearless since 1962. They were known for generations as little more than the iconic winter duck boot. We wanted to shift the consumer narrative from functional cold weather staple to fashionable wardrobe accessory. We accomplished this by catapulting it into the fashion industry with a spread in Vogue that announced Sorel's new look in time for New York fall fashion week.
The result: a 300% increase in initial web traffic and consecutive sold out sales for each of the featured boots shown below.
The result: a 300% increase in initial web traffic and consecutive sold out sales for each of the featured boots shown below.
Brand Video
"Fearless"
"Fearless"
Product Video
"Sorel: An Inside Look"
"Sorel: An Inside Look"
