A proposal so elating, it produced a button that has endured for 40 years. Barnett Helzberg Jr. created the original "I Am Loved" button, a brand icon produced in 11 languages and distributed 50 million times following the acceptance of his marriage proposal to a Ms. Shirley Bush.
By prompting consumers to share what makes them happy, the "I Am Loved" social campaign is a reflection of the company's heritage as a family business that takes great interest in the joys of their customers lives.
"I AM LOVED" Microsite Design
Mobile APP
